Keya Vadgama is a visual design generalist and strategist focused on creating brands that feel human. As Head of Brand & Design at AI startup Plumb, she works across brand strategy, creative direction, web design, and typography.

In her independent practice, drawing from her MA in Typeface Design, Keya creates hand-drawn logos for independent creators. She's committed to making custom typography accessible to small businesses, not just big corporations. She also writes about design, process, and culture, through the lens of typography.

Originally from Toronto, Keya is now based in San Jose, California.