keyavadgama@gmail.com

Keya Vadgama

Designer, typographer, artist, writer.

Devoted romanticizer of letterforms.

Bay Area and Toronto

Keya Vadgama

Designer

Living in the Bay Area, but Toronto is home

Keya is a designer specializing in brand storytelling, marketing, and visual design for AI-native products with a background in typeface design and web design and development.

About me

Plumb

Supermanage

Marginalia

SBV

Logo's + lettering

Logos

Sketches

About me

Senior Brand Designer, Adobe

Senior Brand Designer, Adobe

Current role

I made a font ↗

I designed Mango, a reverse contrast text typeface, in Latin and Gujarati script. I released it on Future Fonts in 2024. You're reading it at 16px.

I designed Mango, a reverse contrast text typeface, in Latin and Gujarati script.

You’re reading it at 20px.

I designed Mango, a reverse contrast text typeface, in Latin and Gujarati script.


You’re reading it at 13px.

I recently contributed a design to the Letterform Archive's 10th anniversary campaign, 10x10x10.

In late 2025 I formalized my experimental South Asian art practice. I'm currently exploring representations of brownness, depicting stories from India, and making art that I want to hang in my home.

See my art ↗

I like making goopy letters ↗

I wrote a dissertation in 2020 ↗

Rendering complex scripts in digital spaces:

Rendering complex scripts in digital spaces:

The development of layout and shaping technologies for complex script and language representation and consequent approaches to type design.

The development of layout and shaping technologies for complex script and language representation and consequent approaches to type design.

Scroll through my personal type archive↗

I always come back to letterforms

I always come back to letterforms

I always come back to letterforms

When I was 20 years old I became obsessed with learning everything about designing typefaces, especially for South Asian scripts. Typography has always been a way for me to connect with culture. And letterforms are something I always come back to in my work.

When I was 20 years old I became obsessed with learning everything about designing typefaces, especially for South Asian scripts. Typography has always been a way for me to connect with culture. And letterforms are something I always come back to in my work.

The Malee Scholarship

2020 Women of

Typographic Excellence ↗

The Malee Scholarship 2020 Women of Typographic Excellence ↗

Read my publication ↗

I write Type

of Culture

I write Type of Culture

I write Type

of Culture

A newsletter where I write about typography, design, and culture.

A newsletter where I write about typography, design, and culture.

Plumb

AI workflow automation

2023-2025

Plumb v3 positioning

Plumb v3 positioning

Brand Palette

Click-to-copy version ↗

Click-to-Copy Palette, AI

2025

Plum 800

#F7F0DF

Plum 800

#F7F0DF

Lime 400

#E3FF9C

Lime 400

#E3FF9C

Plum 900

#190A26

Plum 900

#190A26

Plum 100

#FAE7FF

Plum 100

#FAE7FF

Plum 200

#F7CEFF

Plum 200

#F7CEFF

Peach 300

#FFAE9E

Peach 300

#FFAE9E

Background visual made in Midjourney

CTA button light mode

Start Earning

Heart graphic

Heart

graphic

Icon + wordmark design

CTA button dark mode

Start Earning

Sticker sheet, Plumb v1

Mobile site, Plumb v2

AI automation
for everyone.

AI automation
for everyone.

Ready to stop rewriting
ChatGPT prompts?

Start Earning

FREE FOREVER,

NO CREDIT CARD REQUIRED

Personalized recipes and grocery lists delivered to you weekly.

Dinner Plan Autopilot

Create authority-building newsletters and podcasts.

B2B Blog Post Writer

Turn your reflections into a strategic advantage.

Daily Founder Reflections

Spot illustrations, Plumb v1

Plumb Site Feature

Plumb flows

conduct

research

with

Perplexity

and

Exa

,

write

and

analyze

with

OpenAI

and

Anthropic

,

generate

audio

with

ElevenLabs

,

and

transcribe

audio

with

AssemblyAI

.

Plumb flows

conduct

research

with

Perplexity

and

Exa

,

write

and

analyze

with

OpenAI

and

Anthropic

,

generate

audio

with

ElevenLabs

,

and

transcribe

audio

with

AssemblyAI

.

Integrations section, built in Framer

Supermanage AI

AI meeting prep

2023

Website ↗

Event signage

Brand palette

Orange 600

#FC8569

Orange 600

#FC8569

Orange 600

#FC8569

Orange 200

#E3FF9C

Orange 200

#E3FF9C

Orange 200

#E3FF9C

DJ 400

#EAB2D7

DJ 400

#EAB2D7

DJ 400

#EAB2D7

Cardinal 400

#B3D8C3

Cardinal 400

#B3D8C3

Cardinal 400

#B3D8C3

Disco 400

#F7CEFF

Disco 400

#F7CEFF

Disco 400

#F7CEFF

Disco 800

#FFAE9E

Disco 800

#FFAE9E

Disco 800

#FFAE9E

Logo

Icon

Graphic

Graphic

Marginalia Blog

SaaS productivity tool

2022

Brand palette

Moon Medium

#F0EDE6

Moon Medium

#F0EDE6

Moon Medium

#F0EDE6

Moon Light

#FBF8F3

Moon Light

#FBF8F3

Moon Light

#FBF8F3

Squash

#F5D88D

Squash

#F5D88D

Squash

#F5D88D

Tomato

#FF6F4D

Tomato

#FF6F4D

Tomato

#FF6F4D

Peachy Light

#FDCBA2

Peachy Light

#FDCBA2

Peachy Light

#FDCBA2

Peachy

#FCAF70

Peachy

#FCAF70

Peachy

#FCAF70

Periwinkle

Light

#D1DEFF

Periwinkle

Light

#D1DEFF

Periwinkle

Light

#D1DEFF

Periwinkle

#83A0F0

Periwinkle

#83A0F0

Periwinkle

#83A0F0

Malibu Light

#BCE5EB

Malibu Light

#BCE5EB

Malibu Light

#BCE5EB

Malibu

#054B28

Malibu

#054B28

Malibu

#054B28

Pistachio

#C6E6C1

Pistachio

#C6E6C1

Pistachio

#C6E6C1

Tomato

#BE2F2D

Tomato

#BE2F2D

Tomato

#BE2F2D

Olivetti-inspired team merch

Blog visual

Sidebar doodle

Sidebar

doodle

Blog visual

Blog visual

Blog visual

Logotype

Sarah Beth Vintage

Vintage curated goods vendor

2025

Logo in use

Icon + wordmark

SBV icon

Brand palette

Brand palette

Blueberry

#2D1372

Blueberry

#2D1372

Blueberry

#2D1372

Sand

#FFEABA

Sand

#FFEABA

Sand

#FFEABA

Icon close up

Unused olive

concept

Unused olive concept

Unused tomato concept

Brand motifs

Links

Instagram ↗

LinkedIn ↗

Twitter ↗

Substack ↗

keyavadgama@gmail.com

© 2026 Keya Vadgama

Site set in MD System ↗

Links

Instagram ↗

LinkedIn ↗

Twitter ↗

Substack ↗

keyavadgama@gmail.com

© 2026 Keya Vadgama

Site set in MD System ↗

Links

Instagram ↗

LinkedIn ↗

Twitter ↗

Substack ↗

keyavadgama@gmail.com

© 2026 Keya Vadgama

Site set in MD System ↗