keyavadgama@gmail.com

keyavadgama@gmail.com

Keya Vadgama

Designer

Head of Brand and Creative @ Plumb
Type designer and Lettering artist
Currently exploring what's next

Bay Area, but Toronto will always be home

Keya Vadgama

Designer

Living in the Bay Area, but Toronto is home

Keya is a designer specializing in brand storytelling, marketing, and visual design for AI-native products with a background in typeface design and web design and development.

About me

Plumb

Supermanage

Marginalia

SBV

Logo's + lettering

Sketches

About me

Head of Brand + Creative at Plumb

Head of Brand + Creative at Plumb

Current role

I made a font ↗

In 2020 I designed Mango, a reverse contrast text typeface, in Latin and Gujarati script. I released it on Future Fonts in 2024. You're reading it at 16px.

I designed Mango, a reverse contrast text typeface, in Latin and Gujarati script.

You’re reading it at 20px.

I designed Mango, a reverse contrast text typeface, in Latin and Gujarati script.


You’re reading it at 13px.

I recently contributed a design to the Letterform Archive's 10th anniversary campaign, 10x10x10.

2022

2022

2022

Sometimes I draw in Procreate.

I like making goopy letters ↗

I wrote a dissertation in 2020 ↗

Rendering complex scripts in digital spaces:

Rendering complex scripts in digital spaces:

The development of layout and shaping technologies for complex script and language representation and consequent approaches to type design.

The development of layout and shaping technologies for complex script and language representation and consequent approaches to type design.

The development of layout and shaping technologies for complex script and language representation and consequent approaches to type design.

Scroll through my personal type archive↗

I always come back to letterforms

I always come back to letterforms

I always come back to letterforms

When I was 20 years old I became obsessed with learning everything about designing typefaces, especially for South Asian scripts. Typography has always been a way for me to connect with culture. And letterforms are something I always come back to in my work.

When I was 20 years old I became obsessed with learning everything about designing typefaces, especially for South Asian scripts. Typography has always been a way for me to connect with culture. And letterforms are something I always come back to in my work.

When I was 20 years old I became obsessed with learning everything about designing typefaces, especially for South Asian scripts. Typography has always been a way for me to connect with culture. And letterforms are something I always come back to in my work.

The Malee Scholarship

2020 Women of

Typographic Excellence ↗

The Malee Scholarship 2020 Women of Typographic Excellence ↗

Read my publication ↗

I write Type

of Culture

I write Type of Culture

I write Type

of Culture

A newsletter where I write about typography, design, and culture.

A newsletter where I write about typography, design, and culture.

A newsletter where I write about typography, design, and culture.

Plumb

AI workflow automation

2023-2025

Plumb v3 positioning

Plumb v3 positioning

Brand Palette

Click-to-copy version ↗

Click-to-Copy Palette, AI

2025

Click-to-Copy Palette, AI

2025

Plum 800

#F7F0DF

Plum 800

#F7F0DF

Plum 800

#F7F0DF

Lime 400

#E3FF9C

Lime 400

#E3FF9C

Lime 400

#E3FF9C

Plum 900

#190A26

Plum 900

#190A26

Plum 900

#190A26

Plum 100

#FAE7FF

Plum 100

#FAE7FF

Plum 100

#FAE7FF

Plum 200

#F7CEFF

Plum 200

#F7CEFF

Plum 200

#F7CEFF

Peach 300

#FFAE9E

Peach 300

#FFAE9E

Peach 300

#FFAE9E

Background visual made in Midjourney

CTA button light mode

Start Earning

Heart graphic

Heart

graphic

Icon + wordmark

CTA button dark mode

Start Earning

Sticker sheet, Plumb v1

Mobile site, Plumb v2

AI automation
for everyone.

AI automation
for everyone.

AI automation
for everyone.

Ready to stop rewriting
ChatGPT prompts?

Start Earning

FREE FOREVER,

NO CREDIT CARD REQUIRED

Personalized recipes and grocery lists delivered to you weekly.

Dinner Plan Autopilot

Create authority-building newsletters and podcasts.

B2B Blog Post Writer

Turn your reflections into a strategic advantage.

Daily Founder Reflections

I built an automated workflow in Plumb called Handwriting Scribe that lets users upload photos of their handwritten pages, transcribes and sends them to a Notion database with entry titles that are based on the theme or format of the writing.

Plumb flows

conduct

research

with

Perplexity

and

Exa

,

write

and

analyze

with

OpenAI

and

Anthropic

,

generate

audio

with

ElevenLabs

,

and

transcribe

audio

with

AssemblyAI

.

Plumb flows

conduct

research

with

Perplexity

and

Exa

,

write

and

analyze

with

OpenAI

and

Anthropic

,

generate

audio

with

ElevenLabs

,

and

transcribe

audio

with

AssemblyAI

.

Integrations section, built in Framer

Spot illustrations, Plumb v1

Merch, Goods by Plumb

2025

Plumb Site Feature

Privacy card section, built in Framer

Privacy

Privacy

We're secure.

We're secure.

We're secure.

Plumb maintains rigorous security standards with full CCPA compliance, ensuring your data is protected with enterprise-grade measures while keeping everything simple and accessible.

Plumb maintains rigorous security standards with full CCPA compliance, ensuring your data is protected with enterprise-grade measures while keeping everything simple and accessible.

Plumb maintains rigorous security standards with full CCPA compliance, ensuring your data is protected with enterprise-grade measures while keeping everything simple and accessible.

Your data isn't for training.

Your data isn't for training.

Your data isn't for training.

We strictly prohibit the use of your data to train or improve any AI model on our platform. Your information is only used for its intended purpose—supporting your workflow.

We strictly prohibit the use of your data to train or improve any AI model on our platform. Your information is only used for its intended purpose—supporting your workflow.

We strictly prohibit the use of your data to train or improve any AI model on our platform. Your information is only used for its intended purpose—supporting your workflow.

Podcast cover art ↗

Asset Library, WIP Figma Make ↗

One-liner

"Plumb: Build once, monetize forever"

Art direction,

merch photoshoot

ChatPeachyTea

Supermanage AI

AI meeting prep

2023

Website ↗

Slide design

Icon logo

Icon

Event signage

Brand palette

Orange 600

#FC8569

Orange 600

#FC8569

Orange 600

#FC8569

Orange 200

#E3FF9C

Orange 200

#E3FF9C

Orange 200

#E3FF9C

DJ 400

#EAB2D7

DJ 400

#EAB2D7

DJ 400

#EAB2D7

Cardinal 400

#B3D8C3

Cardinal 400

#B3D8C3

Cardinal 400

#B3D8C3

Disco 400

#F7CEFF

Disco 400

#F7CEFF

Disco 400

#F7CEFF

Disco 800

#FFAE9E

Disco 800

#FFAE9E

Disco 800

#FFAE9E

Luma invite art

Luma invite art

Alternate color way

Alternate color way

LinkedIn and Meta ads

Graphic

Design language exploration, mock in-flight guide

Graphic

Mock luggage tag

Mock flight ticket

Optical logos

UI and brand applicate testing

Design language exploration, mock coffee bag design

Marginalia Blog

SaaS Productivity tool

2022

Brand palette

Moon Medium

#F0EDE6

Moon Medium

#F0EDE6

Moon Medium

#F0EDE6

Moon Light

#FBF8F3

Moon Light

#FBF8F3

Moon Light

#FBF8F3

Squash

#F5D88D

Squash

#F5D88D

Squash

#F5D88D

Tomato

#FF6F4D

Tomato

#FF6F4D

Tomato

#FF6F4D

Peachy Light

#FDCBA2

Peachy Light

#FDCBA2

Peachy Light

#FDCBA2

Peachy

#FCAF70

Peachy

#FCAF70

Peachy

#FCAF70

Periwinkle

Light

#D1DEFF

Periwinkle

Light

#D1DEFF

Periwinkle

Light

#D1DEFF

Periwinkle

#83A0F0

Periwinkle

#83A0F0

Periwinkle

#83A0F0

Malibu Light

#BCE5EB

Malibu Light

#BCE5EB

Malibu Light

#BCE5EB

Malibu

#054B28

Malibu

#054B28

Malibu

#054B28

Pistachio

#C6E6C1

Pistachio

#C6E6C1

Pistachio

#C6E6C1

Tomato

#BE2F2D

Tomato

#BE2F2D

Tomato

#BE2F2D

Olivetti-inspired team merch

Blog visual system in use

Sidebar doodle

Sidebar

doodle

Blog visual

Blog visual

Blog visual

Blog visual

Blog visual

Blog visual

Logo design

Type system

Grid design and content strategy

Hero design

Sarah Beth Vintage

Vintage curated goods vendor

2025

Logo in use

Icon + wordmark

SBV icon

Brand palette

Brand palette

Blueberry

#2D1372

Blueberry

#2D1372

Blueberry

#2D1372

Sand

#FFEABA

Sand

#FFEABA

Sand

#FFEABA

Icon close up

Unused olive

concept

Unused olive concept

Unused olive concept

Unused tomato concept

Brand motifs

Logos, lettering, type

Miscellaneous

I interned at Black[Foundry] and helped design a Kufic-inspired Arabic typeface as a script expansion for the Tosh family ↗

In 2020 I interned at Black[Foundry] and helped design a Kufic-inspired Arabic typeface as a script expansion for the Tosh family ↗

Bengali monogram

Bengali monogram

2023

Bengali

monogram

Mango Gujarati and Latin, on FutureFonts ↗

2024

Mango Gujarati and Latin, on FutureFonts ↗

2024

મેંગો ની સિઝન છે.

મેંગો ની સિઝન છે.

મેંગો ની સિઝન છે.

Logo, DJ Bianca Maieli ↗

2025

Logo and color guide ↗

2025

Logo and brand guide

2025

Gurmukhi title card, Late Bloomer S1E6

2023

In collaboration with Parmeet Birdi ↗

Logo and brand guide

2025

Alphabettes Header

2021

Logo, 5o'six Art Collective

2025

Multilingual wedding monogram

2022

Sketches

Concepts

Sketch with Pilot Parallel 6mm pen

Concept sketch, pixel font

Concept

Concept

Concept sketch

Concept sketch, Gujarati font

Links

Instagram ↗

LinkedIn ↗

Twitter ↗

Bento ↗

Substack ↗

keyavadgama@gmail.com

© 2025 Keya Vadgama

Site set in MD System ↗

Links

Instagram ↗

LinkedIn ↗

Twitter ↗

Bento ↗

Substack ↗

keyavadgama@gmail.com

© 2025 Keya Vadgama

Site set in MD System ↗

Links

Instagram ↗

LinkedIn ↗

Twitter ↗

Bento ↗

Substack ↗

keyavadgama@gmail.com

© 2025 Keya Vadgama

Site set in MD System ↗